The head-to-head
We ran 11x's Alice and Artisan's Ava on matched 1,000-account target lists inside the same B2B SaaS company for 8 weeks. Same ICP, matched mailbox setups, same downstream calendar.
| Metric | 11x (Alice) | Artisan (Ava) |
|---|---|---|
| Meetings booked (8wk) | 48 | 42 |
| Reply rate | 3.4% | 2.9% |
| Unsubscribe rate | 0.4% | 0.6% |
| Avg cost / meeting | $220 | $180 |
| Setup time (real) | 5 weeks | 9 days |
| Manager time / week | 1.2 hrs | 3.1 hrs |
Where 11x wins
Autonomy is meaningfully higher. Alice handles more reply intents natively and escalates less. In our test, the human on our side spent 1.2 hours per week on 11x versus 3.1 on Artisan.
Enterprise posture. SOC 2 Type II, real DPA, dedicated CSM. If your procurement team runs security reviews, 11x sails through; Artisan will get questions.
Reply quality. The follow-ups Alice writes feel less template-y. Anecdotally, our AEs rated 11x replies 4.2/5 versus Artisan's 3.6/5 on 'would send this myself.'
Where Artisan wins
Personalization depth on the first touch. Ava's opener pulls more from public signals (recent news, hiring, funding) and stitches them together more naturally.
Interface. Ava's dashboard is the best-designed in the category, full stop. Onboarding a new user takes an hour instead of a day.
Price. At mid-market volume, Artisan is roughly 30% cheaper than 11x on a comparable configuration.
Who should buy which
Buy 11x if: 200+ employees, real InfoSec team, procurement will scrutinize the contract, you want to set-and-forget.
Buy Artisan if: under 200 employees, you have someone who enjoys tuning the tool weekly, budget matters more than deployment speed of a procurement process.