Marcus Rowe
Marcus has covered sales development tooling for eight years, previously running outbound at two Series B SaaS companies. He tests every tool on this site personally before writing about it.
Published by Marcus Rowe
10 posts
The honest, non-hype version — what AI SDRs actually do today, where they beat humans, and where they still fall on their face.
We built a full TCO model for a 5-rep SDR team and ran the same target list through both. Here's what actually happened.
The exact 12 questions we ask every vendor before letting them touch a mailbox. Steal the whole framework.
We asked 12 vendors for real prices at real volumes. Here's the market-wide teardown, including the hidden costs nobody prints on their site.
What to buy when you have $2M ARR, no RevOps, and one AE screaming for pipeline.
What actually matters when you have 500 employees, a real InfoSec team, and Salesforce ownership sits with someone who blocks you for sport.
We ran both on matched target lists for 8 weeks. The winner depends on which trade-offs you can live with.
Reply rate is the vanity metric of the AI SDR era. Here's what to measure instead.
The failure modes are consistent. So are the fixes. If you're about to make mistake #3, read this first.
An opinionated take on where the category is headed — including the two vendors we think won't be independent this time next year.