Email Deliverability

Email deliverability is the probability that a sent email lands in the primary inbox rather than spam or Promotions.

Deliverability is governed by domain authentication (SPF, DKIM, DMARC), sending reputation, content quality, and engagement metrics like reply rate.

AI SDRs are only as good as their deliverability. Volume without authentication and warmup produces mailbox penalties and vanishing reply rates.

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