Sales Engagement Platform (SEP)

A SEP orchestrates outbound cadences across email, phone and social — Outreach, Salesloft and Reply.io are the leaders.

SEPs are the connective tissue rep-driven outbound has relied on for a decade. AI SDRs either layer on top (Regie.ai) or replace the SEP with an autonomous agent (11x, Artisan).

Choosing between the two depends on how much of the workflow you want humans to own.

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